Did you know that it takes less than two-tenths of a second for a website visitor to form a first opinion of your brand? That means you need to make an amazing first impression and stay ahead of your competitors.

So how can you do that?

Start by revamping your website. One of the ways to do that is by using vibrant colors. They instantly attract people’s attention.

But wait…there’s more!

We’ve got the lowdown on the top 2018 web design trends, so get ready to take some notes!

Shadows

Chances are you’ve probably been on a website that already uses shadows.

However, thanks to the progress of web browsers, there are different variations of shadows. By using grids and parallax layouts, designers can play around with the depth of the shadow and the illusion.

Some website examples include Mailchimp, McCafe, and even former President Barack Obama’s campaign site.

Vibrant Color Schemes

One of the biggest 2018 web design trends is excess colors. In the past, designers had to use web-safe colors, but that’s not the case anymore.

Many are including supersaturation and vibrant shades. You can thank technological advances for all that. Our computer/laptop screens are more suitable for reproducing richer colors.

Some excellent examples of sites using vibrant colors are Spotify or Adobe.

Mobile Friendly

Hardly anyone is using desktops anymore unless you have an office job. Did you know that the desktop Internet was down 7.6 percent in 2016?

Everywhere you look, people are browsing the web on their smartphones. So it’s up to the designers to figure out, how do they make a decent menu, and submenu on a small screen?

In order to have a successful mobile site, try not to use large photos. Icons are more economical for space and have become so common.

User experience issues are easier to identify as well. With just a press of a button, a user can send feedback about the problems they’re having with the mobile version.

Illustrations

Illustrations are a great way to add a playful, friendly element to your site. If you’re working with an experienced artist, they can make an illustration of your brand’s tone.

It’s a perfect way to stand out and get recognized!

Animations

Animations help engage people on your website. For example, graphics can entertain a user while the page is loading.

Animations can also integrate with scrolling or navigation at some point. Not every website is implementing animations yet because it is time-consuming.

Plus, it has to be tested before the website launches. The last thing you need is your revamped website not working.

Weap up on the 2018 Web Design Trends

Now that you have an idea of what the best 2018 web design trends are, it’s time to brainstorm.

Where does your website need the most improvement? Perhaps it’s just changing some of the typography.

If you need help, that’s where Surfaced Media comes in. We can help you with the development and design of your website. Feel free to fill out our contact form at the bottom of the page and we’ll get back to you!