Paid search marketing, also known as PPC management services or Google Ads management, is a type of digital marketing that involves bidding on keywords and then displaying ads when relevant searches are performed. PPC is more than just posting ads.
It’s a process that requires monitoring various metrics to ensure your company’s goals are being met. While this may seem like something you can manage on your own, it’s nearly impossible to keep tabs on all the details necessary for an effective campaign.
As with any business venture, plenty of warning signs point toward hiring an outside consultant to assist with your PPC efforts. Here are a few indicators that suggest you should look into managed services:
1. You have Limited PPC Experience or Knowledge
This one may seem obvious, but it bears repeating. If you’ve never managed a PPC account, you probably don’t have the experience needed to make informed decisions.
Especially when it comes to setting budgets or determining the best keywords to target.
There are various metrics you should be tracking:
- CTR (click-through rate)
- Conversion rate
- ROI (return on investment)
And if you’re unfamiliar with these terms, it will be challenging to determine if your efforts are paying off. PPC isn’t something you can just “wing.” It takes meticulous planning and execution.
If you aren’t sure you have the experience necessary to make the best decisions, it may be time to bring in a professional.
2. Google Ads Doesn’t Feel Intuitive to You
If you’ve tried to manage your PPC campaign but find yourself frustrated with the entire process, it may be time to bring in a professional. PPC management services aren’t for everyone, but it’s the best option for many small-business owners.
With managed services, you don’t have to learn the ropes of Google Ads—you’re simply working with an expert who knows the ins and outs of the platform. Because they’ve done this hundreds of times before, they know how to set up campaigns in the most efficient way possible.
Not only will they know which settings are best for your business, but they’re also familiar with the current state of the Google Ads platform. And they may be able to predict when specific changes are coming down the pipeline.
For example, if you’re trying to set up campaigns and find that some of your settings are greyed out (with no explanation as to why), you may want to bring in an expert.
3. You Have New or In-Progress Products & Services
If you have a new product you want to gain a foothold for, you may be hesitant about investing in PPC because you don’t know if it will provide a return. The best option for getting your feet wet with PPC is to partner with an expert to help you determine the best ad strategy for your situation.
While it may be expensive to do this, it’s much wiser than investing significant amounts of money in a campaign that may not provide any ROI. You can then use the data from that campaign to help you decide how much (or how little) you want to invest in your next round of ads.
4. Organic Growth Is Slow
If you’re trying to grow your business organically through things like great content and helpful blog posts but aren’t seeing the results you had hoped for, it may be worthwhile to invest in PPC campaigns.
While it may seem counterintuitive to spend money on ads when trying to grow organically, PPC can help give you a boost when you need it most.
Remember that you may see immediate results from your PPC campaigns, but it may take a long time for those efforts to translate into organic growth. Even if it takes longer rest assured results are on the way.
5. You Have Access to Limited Resources
If you have money to invest in PPC but are too busy to manage your campaigns effectively, hiring an expert may be a good idea. Just like with hiring a full-service marketing agency, you may be able to find a PPC consultant who is willing to work with you on a retainer basis.
This way, you aren’t solely relying on one campaign but rather a variety of efforts that work together to achieve your company’s goals. While you may not have as much control over these efforts, it’s important to remember that you are paying someone to handle this for you.
This frees up your time and energy to focus on other things.
When you work with a PPC manager, you can rest assured that they have the tools they need to fulfill the services you’ve paid for. They will dedicate all their time to performing these services.
This allows you to focus on other areas of your business instead of learning how to implement PPC correctly.
Are PPC Management Services Worth It?
PPC management services is a worthwhile investment if done right. You can’t just hire the first agency you find. You need to do your research and find the right team to manage your account. They should be Google certified, knowledgeable, and have a proven track record of success.
Are you ready to find a service provider that understands the ins and outs of PPC management service? Contact Surfaced Media and let us show you how the pros do it.
Trust us, once the results start to roll in you’ll be happy you made the investment in your company.