The Future of Web Designing: Top 7 Web Design Trends for 2020

Topics: Web Design Written on June 29, 2020 by Surfaced Media
future-of-web-design

Your website could make or break sales more often than you might think.

In fact, almost 70% of consumers will choose to do business with a company over one of its competitors based on good design alone. About 45% will pay more for a product or service based on good design.

An old, outdated website, on the other hand, could scare potential customers away.

Discover the future of web designing! By following these seven trends of 2020, you can create a wow-worthy website that generates sales. Then, you can boost your business and get a leap on the competition.

Start designing your new website with these seven trends today!

1. Go Big and Bold

Hero headlines aren’t a new web designing trend, but they’re still making a major impact. There are many ways you can use a big, bold headline to grab the reader’s attention. For example, you can add weight to text with a large, bold font.

You can also use big headlines to draw the reader from one section of the page to the next. As you lead them down the page, you can increase their dwell time, which can help your search engine ranking.

Bold lettering is one of the fastest ways to grab the reader’s attention. Take a look at your current pages. What element on the page draws the attention and keeps it?

Don’t forget to consider the text you use in your headlines, too. What statements will make an impact with your target audience?

As you utilize these web design trends, always keep your target audience in mind.

The better you know your audience, the more likely you’ll draw their attention through your web designs. For example, if you’re targeting an older audience, you need larger headlines to make sure they can read your content. Otherwise, you’ve already lost a sale!

Make sure to give your headlines plenty of surrounding white space. White space is a great way to give your content room to breathe. It can also keep your pages looking clean and modern.

Don’t forget to use hierarchy, too. Using different sized headlines will organize your content in an easy-to-understand way.

2. Replace Flat Shades

Do you want to utilize minimalistic design trends to keep your pages looking clean and sleek? Minimalistic trends are the future of web designing. They can keep your pages looking organized and modern while still making an impact.

For example, consider using gradients instead of boring, flat colors. Too many load shades can overwhelm your target audience. Gradients, on the other hand, keep the readers focused on your content while still having a positive visual impact.

Remember, you want to give your content room to breathe. Otherwise, visitors won’t know where to look.

In addition to modernizing your website, gradients can also add depth to boring, flat web pages.

Don’t forget to consider your brand. What colors do consumers associate with your company? Use those colors to create an eyecatching background to your pages.

You can also use gradients as a cover overlay on your images to maintain consistency, too. Then, use one distinctive color from your brand color palette on your call-to-action (CTA) buttons to make sure they stand out. A loud, eye-catching button will draw visitors to converting on your web pages.

As you start using gradients, try to focus on one light source for each one.

3. Motion and Animation

Almost 40% of people will stop engaging with a website if the layout or design is unappealing. If you want to improve engagement on your website, consider using motion and animation.

You don’t need an image swinging from one corner of the screen to the next. Instead, feature small animations on each page. Small movements will capture the visitor’s attention without distracting them from your content.

You can also have these animations start as users scroll down your website.

Consider the user’s thought process as they scroll through your website. What information are they looking for? Make sure that information and your animations are relevant based on the user experience.

By using motion and animation, you can keep people engaged and moving throughout your site.

4. Personalized Pages

Everyone wants to feel special. If you’re looking for the best web design trends in 2020, consider adding personalization.

The better you know your audience, the easier it is to appeal to their wants and needs. You can start using machine learning and artificial intelligence on your site to create a personalized experience for users. Appealing to their needs will help users feel attended to, further improving the user experience.

5. Dark Mode

Have you noticed your latest phone apps now offer a dark mode feature? The future of web designing is relying on this design trend, too. If you want to remain relevant this year, add a dark mode feature to your site!

As one of the top web design trends in 2020, dark mode is a great way to appeal to the user’s needs. Dark mode provides a low-light user interface that won’t strain the user’s eyes. Plus, it also helps conserve device battery power, which is becoming a priority for many users.

Don’t forget to test the mobile version of your website. You might need to make certain adjustments to the design based on the mobile interface.

6. Chatbots and Assistants

The future of web designing is all about making the user’s lives easier.

If you want to prioritize the user experience this year, think about ways to make the user’s life easier. For example, you can add a chatbot to your website. Chatbots allow visitors to find quick, easy answers to all their questions.

You can also create a voice user interface to create a hands-off experience.

7. 3D and Visualized Data

3D design is another great way to grab the reader’s attention and get them engaged with your content. Adding 3D elements to your site can create a sense of realism.

You can also help readers visualize complicated pieces of information. Visualized data will help visitors picture the information you’re relaying by telling a story. Instead of charts and graphs, you can keep the reader’s interest with eye-catching visuals.

You can also use these alternatives to web images to spice up your site!

The Future of Web Designing: 7 Digital Trends for Eye-Catching Designs

Discover the future of web designing. By following these digital design trends, you can grab any visitor’s attention and keep them engaged. Get designing by following these trends today!

The longer people stay on your site, the more likely you can turn them into sales.

Eager to get started? Contact us today to discuss your site!


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