8 Tips and Tricks to Increase Your Business’s Online Presence

Topics: Web Marketing Written on May 5, 2021 by Surfaced Media
online presence

Outbound leads cost companies 39% more than inbound leads. Instead of using traditional marketing strategies, consider going digital. With digital marketing, you can increase your online presence and attract new customers.

Brand awareness and recognition will grow. In time, people will start to associate your brand with the product or service you offer. They might choose you directly as the go-to resource in your industry.

Not sure how to boost your brand’s presence online? Here are the eight marketing strategies you need.

With these tips, you can set your business up for long-term growth and development. Meanwhile, you can save money and boost your ROI.

Start enhancing your online identity with these eight easy tips today!

1. Understand Your Target Audience

Before you can start boosting your online presence, take a moment to start gathering research.

Consumers won’t care who you are if you can’t appeal to their wants and needs. It helps to gain a better understanding of your target audience. Then, you can develop your marketing strategy with their needs in mind.

In fact, about 84% of consumers want you to treat them like a person, not a number. Another 74% are frustrated with websites that don’t appeal to their interests. About 63% expect personalization as a standard of service.

Personalizing your marketing strategy with your customers in mind can help you appeal to their needs. Otherwise, they might leave. About 33% of customers will abandon a business relationship if personalization is lacking.

You could even improve your ROI by personalizing your approach. In fact, 50% of consumers will pay more from brands that offer personally relevant content.

Before developing your marketing strategy, determine who your customers are. Segment your broad audience into smaller buyer personas. You can use psychographics and demographics like:

  • Interests
  • Hobbies
  • Buying behaviors
  • Pain points
  • Age
  • Gender
  • Location
  • Education
  • Language
  • Household income
  • Marital status

You can develop your online identity with each buyer persona in mind. Then, you’ll have an easier time connecting with customers. You can draw them to your business by showing them you understand their distinct needs.

2. Build Out Your Brand

Before you increase your online presence, take a look at your brand. Does your brand differentiate you from other businesses in the industry? If not, you might fade into the background.

A distinct brand can help strengthen your online presence. Otherwise, people might never recognize your brand.

It takes five to seven impressions to build even a little brand awareness. To build recognition, you need to keep your brand consistent. In fact, brand consistency can boost revenues by up to 23%.

Consider each element of your brand, including your:

  • Vision
  • Mission
  • Voice
  • Personality
  • Tone
  • Color scheme
  • Font styles
  • Imagery styles
  • Logo

Keep your branding consistent as you use the rest of these tips.

In time, you can gain a loyal following. Loyalty is worth 10 times as much as a single purchase. Meanwhile, a 2% increase in retention rates can lower costs by 10%.

Strong brand relationships can boost retention.

3. Update Your Website

Once you establish your brand, update your website. Your website will market your brand 24/7. Even if your doors are closed, you can use your website to boost your online presence.

Make sure your website is fast and mobile-optimized. Ensure your website is accessible, too. Otherwise, you could ignore a large piece of your target audience.

As you improve your website, keep the latest user experience (UX) design trends in mind. Here are a few best practices that can benefit your website:

  • Use white space
  • Improve readability with bullets and lists
  • Write with short sentences and paragraphs
  • Organize content under headings and subheadings
  • Improve your navigation
  • Keep your forms short and easy to use
  • Make sure links standout
  • Add an SSL certificate and improve your security

Don’t let your website lag. A one-second delay in load times can hurt mobile conversions by 20%.

People who have a negative mobile experience are 62% less likely to make a future purchase. With UX web design trends, you can ensure your site is fast, organized, and easy to use.

4. Craft Unique Content

You can also strengthen your online presence by creating eye-catching, branded content. Content can help you show off your experience and expertise. Create blog posts, videos, infographics, and other forms of content.

Don’t forget to create press releases, too. PR can help spread the word about your business.

5. Get Search Engine Optimized

Once you start creating content, optimize each piece with a target keyword. Search engine optimization (SEO) will help your site rank higher on Google. When someone searches for that keyword, your website could appear.

Each time you appear on a search page, your brand awareness and recognition will grow. You can also establish your credibility in the industry.

Don’t forget local SEO, too. Update your Google My Business (GMB) listing. When people need to find your business, they’ll use your listing for information.

In addition to boosting your online presence, local SEO can help you boost foot traffic to your store.

6. Use Pay-Per-Click Advertising

You can create visual digital ads to improve your presence online, too.

Create a pay-per-click (PPC) advertising campaign. PPC ads can appear on Google, Bing, or social media platforms.

Don’t forget to create eye-catching visual ads as well. You can even remarket to previous website visitors to bring them back to your site.

7. Keep Emailing

Email marketing can help you remain top-of-mind. Create an email drip campaign and automate your emails. Send customers regular updates and remind them of the value you can offer.

8. Stay Social

Stay social! Reformat your website content with social media in mind. Social media marketing can help you connect with your customers every day.

Use a social media marketing calendar to stay organized. Post regularly to remain top-of-mind. Don’t forget to respond as people start commenting on your posts.

Consider working with an influencer in your industry as well. An influencer can promote your business to their existing audience. They’ll help you reach an even broader online market.

Attention-Grabbing Tactics: 8 Ways to Boost Your Brand’s Online Presence

Give your brand the boost it needs! With these eight tips, you can enhance your online presence. Then, you can reach more customers and draw new people to your business!

These tips are only the start. With a full digital marketing strategy, you can keep bringing customers back for more.

Contact us today to discover how we can help boost your brand!

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