Instagram Reels for Business: What Makes Them Essential for Marketing?

Topics: Social Media, Web Marketing Written on June 22, 2022 by Surfaced Media
instagram reels for business

Did you know that the world’s most popular Instagram Reel has racked up over two hundred and eighty-five million views?

Even though Instagram Reels is only several years old, it is quickly becoming one of the most important features for business marketing. Those who know how to create valuable and interesting videos are able to get their content featured on Instagram’s Explore page, which is a great way to build brand awareness.

The problem is that it can be difficult to figure out how to use Instagram Reels for business and to understand why this feature is such an important marketing tool. To help you out, we’ve created a guide. Keep reading if you want to find out more.

Business Instagram Reels Allow for Favorable Exposure

In most cases, when a social media platform rolls out a new feature, they give favorable exposure to early adopters, and this is already the case for Instagram Reels.

Many users are saying that they are having higher reach and more engagement with this feature than they are with other kinds of Instagram content.

It’s Easy to Use Instagram Reels

Those who create video content typically need to invest lots of time, money, and effort. This is not the case when using Instagram Reels. All you need is a phone that has a decent camera. Since it’s possible to film and edit your videos inside of the app itself, you won’t even have to worry about downloading a separate video editing app.

But it’s also important to keep in mind that, just like TikTok, Instagram Reels are designed to be fifteen seconds long or less. Along with being quick to create, they are also designed to be quick to consume.

The Content in Reels Is Permanent

People often make the mistake of confusing Instagram Reels with Instagram Stories, but these two features have one important difference. While Instagram stories are only visible to viewers for twenty-four hours, Instagram Reels won’t go away.

Since it doesn’t take long to create an Instagram Reel, it is a good idea to set aside chunks of time to batch create several Reels simultaneously. By doing this, you’ll be able to have plenty of content available to publish as part of your digital marketing plan.

Increase Brand Awareness

It’s becoming more and more effective for brands to create content for social media marketing that is brief and to the point. This is because most people have an attention span of eight seconds when they’re using social media platforms.

This means that Instagram Reels is a great tool for businesses that want to increase brand awareness. With Reels, you can add videos, music, and text to make your posts engaging and meaningful.

Quickly Create High-Value Content

It requires a lot of work to create posts on Facebook and other social media platforms. This often involves creating graphics, transferring files to the platform, and uploading them.

But all that you need to do to create a Reel is film a video and add text or music. This is why Instagram is such a great platform for businesses that want to build their brands.

Show Your Brand Personality With Instagram Marketing

Most people who create Instagram Reels will usually be present on camera. This is a great way for people to create a personal touch and humanize their brands. It’s an especially important feature for those who are using Instagram for business.

This is a great thing for businesses to do because many people get sick of being marketed to by businesses that only see them as people to make money from.

Reels Are More Important Than Stories and IGTV

Many business owners make the mistake of thinking that it’s enough to use Instagram to create Stories and use IGTV. What they don’t realize is that Reels has many benefits that other Instagram features don’t have.

It’s Easy to Share Instagram Reels

It’s not possible to share other users’ story content with your business’s story unless somebody tags you in their story. You are also not able to share stories on your grid. This means that you have limited capabilities about what you can do with your content if you only choose to use Stories and IGTV.

But Reels are different. Not only is it possible to add your stories to your grid, but it’s also possible for other viewers to share your stories with their own audiences.

More Visibility Potential With Instagram Reels

You can tag up to thirty Instagram hashtags for a reel. Since it’s possible to write captions up to two thousand characters long, it’s easy to create great captions to complement your hashtags.

Additionally, your Reels will show up in most of your hashtag feeds, which means that they are likely to be seen by many people.

Instagram Reels and TikTok: Essential Marketing Features

There are many features on Instagram Reels that are not yet available on TikTok. For starters, Reels allows users to use more characters and hashtags in their descriptions. It’s also possible for users to access lots of brand content on Instagram without leaving the platform. This is not possible on TikTok.

Instagram Reels for Business: Get Started Today

If you’ve been wondering “how can businesses use Instagram,” it’s important that you understand the importance of Instagram Reels for business owners. The feature is easy to use and it’s a great tool for those who want to build brand awareness.

Are you ready to increase your online presence and connect with your target audience yet feel uncertain about how to get started? If so, keep in mind that Surfaced Media is here to assist you. Please visit our services page to find out more about our offerings.

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