Jerry Miller, the founder and principal of Fabric Developers, is one of the early pioneers of the intown Atlanta renaissance. His work includes the renovation of numerous properties along the Atlanta BeltLine, Parsons Alley in Duluth, GA, and the 19th century Flowers building in Columbus, GA. Aside from incredible renovations and neighborhood-oriented development, Fabric Developers had zero presence on the world wide web. Surfaced Media was hired to build their online image from the ground up.