If you’re not showing up on the first page of Google, your business might as well not exist. These words may sound harsh, but they’re true.
According to research, listings on the first page of search results get anywhere from 71 to 92% of clicks. Listings on the second page, come in a far second, getting only about 6% of clicks.
When you look at these numbers, it quickly becomes clear that choosing the right SEO marketing tools can make or break your business. The following guide to our favorite DIY tools will help you get started.
1. Google Search Console
A free service offered to everyone who has a website, Google Search Console is a great place to get started. This provides you with a huge array of services, including the ability to:
- Follow your website’s presence on Google’s search engine result pages (SERPs)
- Monitor your site’s current rankings
- Control which parts of your site are indexed
- Understand how Google and its users view your website
- Optimize for better search result rankings
To get set up, all you have to do is verify your website by adding a small bit of code and submitting your sitemap for indexing.
MOZ is an SEO powerhouse that offers everything from keyword recommendations and website crawls to access to robust information about Google’s latest algorithm changes and an extremely helpful chat portal. Access to the standard plan will set you back $100 a month. This is usually sufficient for beginners, although more advanced users often prefer the medium plan, which currently costs $179 per month.
Not ready to make this commitment? Go ahead and download the free MOZBar anyway. This tool lets you easily see some key SEO metrics for your page and any other web page right from your browser.
Ahrefs is another popular tool; in fact, it’s the most recommended tool among website users. It’s the second-largest website crawler after Google. This tool will help you identify the parts of your website that need improvement to help you rank better.
It also helps your analyze your competitors by accessing important information like how many backlinks they have and where they’re coming from. You can also find the most-linked content within your niche. It’s also an excellent keyword research tool.
You can get a lite version of this software for $99 a month and the standard version for $179 a month.
4. Yoast SEO
Yoast SEO is a WordPress plugin that (in our opinion) every website should have. It extends your SEO options, giving you the ability to optimize your meta tags, check your keyword usage, review your readability statistics, create permalinks, and more.
The premium version, which costs $89, offers even more features like text optimization, redirect manager, social previews, internal linking suggestions, and more. In most cases, however, the free version is sufficient for the basic user.
Choosing the right keywords is paramount to optimizing your SEO rankings, and KWFinder is an excellent tool for doing just that. Its specialty is providing the right information to help you find long-tail keywords with low competition levels.
The Rank Tracker will help you keep track of where you rate for your chosen keywords and makes it easy to see where you’re improving (or falling). It also offers backlink analysis and keyword suggestions.
The basic program costs $49 a month and will give you 100 keyword lookups a day. Most users prefer the premium account, which costs $69 per month and will give you 500 lookups per day.
SEMRush is another extremely popular tool among the SEO community. It allows you to easily see your rankings, including changes, and identify new ranking opportunities. It also provides tips for improving your site’s rankings and makes it easy to compare your site to those of your competitors.
The “Organic Traffic Insights” feature allows you to easily see all of your top-ranking articles, related keywords, word count, and social share. Having all of this information available on one dashboard gives you a quick and simple overview of what’s working for you and areas where you need to optimize.
The base version, called “pro,” costs $99 a month and is usually sufficient for freelancers and small business owners.
7. Answer the Public
Lastly, Answer The Public is a free website that makes it easy to find trending topics to write about. Simply type in your niche (for example, “fitness”) and quickly find a huge list of questions that people are entering in search engines. It also gives you some insight into the types of products and services that people are currently looking for.
This is a goldmine of consumer insight that allows you to create the freshest, most useful content possible. Start with these questions, find a great keyword, and you’re well on your way to dominating those SERPs.
Beyond SEO Marketing Tools: A Full-Service Solution
All of the SEO marketing tools listed above can help you improve your rankings and establish your place on the first page of Google. But doing it yourself will take a significant amount of time and effort. We have a better solution!
Our team of experts can take care of everything for you and help you take your business to the next level. Learn more about how we work our magic by giving us a call at 770-369-9960 or using our convenient contact form. We can’t wait to connect!