When your website isn’t getting the attention you know it deserves, it’s understandable to get frustrated.
You have a great website. You know from your target marketing research that your product or service is something people are looking for.
But still, your web traffic is flat-lining.
Thankfully for your business, all is not lost. Knowing how to optimize your search engine ranking can be the difference between watching your website go up in rank or seeing it slip even more.
Here are five SEO solutions to help your site get a better ranking.
Using carefully chosen keywords that are relevant to your site is a cornerstone SEO tactic that’s proven to drive in traffic.
To figure out which words will be hot topics for searches in your niche, spend some quality time with a keyword planner tool.
It can help you figure out which keywords will be the most profitable for your website, and you can incorporate them into your web copy from there.
Thorough keyword research could be one of the best things you can do for your site.
It’s important to note that while keywords are an essential part of successful SEO. Overdoing it can be as detrimental as not using them at all. If you don’t use your keywords judiciously, you run the risk of being treated by search engines as spam.
Because search engines keep their algorithms under lock and key, we don’t know the exact number of keywords that are too many. Just be sure to sprinkle them naturally, and don’t force them for the sake of SEO.
Inbound and Outbound Linking
One way Google figures out whether your site has value is by looking at its relationship with other trusted sites.
If you’re getting organic links from sites that Google already knows has great content, your search engines results page (SERP) rankings will improve accordingly.
Guest posting on other successful blogs is one of the best SEO solutions to build backlinks to your site.
It’s also important to include links to other relevant sites in your content. Google will start to regard your site as being relevant to your niche if you’re linking to other sites with industry connections.
Boost Site Speed
How fast your website runs is a known factor is whether you’re going to get a decent SERP ranking.
Google recommends a lightning-fast loading speed of under one second on a mobile device. Even if you can’t get it quite to that speed, every little bit counts when it comes to your loading times.
If you’re not rocking a blazing fast site speed, you’re not totally doomed.
Switching to a hosting service with faster, more reliable servers could give you the boost you need. You can also compress your images to cut down on the time it takes to load.
Optimize Titles, Headers, and Meta Tags
The parts of your website that are most visible in SERPs need to be optimized for search engines if they’re going to be recognized and clicked.
Using your keywords in your title and meta descriptions make your site appear relevant and valuable to your niche. This is true for both search engines themselves and the potential customers you need to click on your page.
SEO is much a process of establishing trust and relevancy. Making sure the information that pops up on the SERP itself is vital in scoring the traffic that will help organically boost your ranking.
Publish Great Content
When it comes down to it, if your content is nothing special, all the SEO tricks in the world won’t save your site.
The web is saturated with blogs and articles on every topic under the sun. For your site to break through the competition, it needs to provide a legitimate value to its reader.
This means that your content needs to be relevant and original, with stats and visual aids to back up any claims.
Your content is another way to establish the trust needed for Google to take your site seriously, and it needs to be spectacular to do its job.
SEO Solutions For Your Site
There’s no magic formula to scoring great search engine rankings.
Knowing what actually does affect your place in the competition can help give you the boost you need.
Contact us to see how we can help.