There are over 1 billion websites on the Internet and if you want to get noticed you have to know all the latest SEO trends.
Search engine optimization is one of the best ways to get your website to rank on the Internet. However, there are many steps you will need to take in order to get your website optimized.
In 2020, there are several trends that will emerge in search engine optimization and in order to get your website noticed you need to start implementing them now. If taking your website to the next level is something you are interested in then read on, because you are about to find out the search engine optimization trends that will help you to succeed in 2020.
1. Position Zero
If you have been using Google’s search engine for personal searches, you have probably encountered a website that is in position zero in the search engine rankings.
In this position, a website is placed at the top of organic search results. It usually features a snippet of important information about a keyword.
Often the website in the featured snippet may be ranked second or third in the search engine results but it is featured by Google in what is known as position zero. Needless to say, being in position zero is even better than being ranked number one.
How do you get to this position? The answer lies in using structured data and schema markup.
If you have never used heard these terms before its time to dive into some research, you will find a lot of help out there with structuring your website so that it has a chance to get to position zero.
2. Optimizing for Voice Searches
Talking to a computer and having it respond was once only a scene from a sci-fi movie. However, this is no longer the case it is very much a reality and if your website is not optimized to accommodate it then you will be left behind.
You may be wondering how you can increase your chances of showing up when users make a voice search. The answer lies in how your content is structured. When your content answers questions such as who, what, when, why, how and where, in a concise way then you have a chance to show up in these results.
However, many webmasters complain that this type of approach makes website content too short and Google is still a fan of long-form content for higher rankings.
How do you get the best of both worlds? It is probably best to create pages that cater to both so that you have a greater chance of succeeding in the search engine results.
3. Mobile Optimization
Google has its own algorithm and this algorithm has shaken the world of search engine optimization many times. The fact is that Google is now favoring mobile-friendly sites more than ever.
This is because mobile search is by far the most popular way that people are using search engines to find information. Getting your entire site mobile friendly is a must. There is now mounting evidence that if there are any flaws in your web design that render parts of it inaccessible to mobile searches, you will be penalized with a lower ranking.
If your website is not completely mobile friendly then you should be working on it in 2020.
4. Technical SEO Just Got More Technical
Another thing that you may want to test is your site speed. Your site speed refers to how fast your pages load once a user has chosen to open it.
The trend for a while now has been to get websites to load as fast as possible, this trend will be even more important in 2020 as Google takes even greater notice of this factor to improve search engine rankings.
This means you will need to resort to a simpler look, that does not allow your site to be bogged down by large images and graphics.
5. SEO Trends in Video
Video is taking over and it is especially popular among millennials. If your website or business does not feature video content then you are missing out on a major search engine optimization feature. Your website can help your video rankings and your video ranking can help your website rankings.
This is because when you create a YouTube video of your content you can optimize it for YouTube search results. Since Google owns YouTube they are interested in featuring your video in their search engine results.
What you can do to help boost views and rankings to your videos is to embed them on your website. If your website gets a fair amount of traffic then people will watch your videos.
This will increase your views and send signals to YouTube and Google that both your website and video content are valuable. This can lead to your videos showing up in regular search and also help your website to show up as well.
6. Secure Your Website
The security of your website is of paramount importance in 2020. Google will continue to mark sites as unsafe if you don’t have an SSL (secure socks layer) certificate.
This is especially true if you collect personal and sensitive information from your visitors. The last thing Google wants to do is promote an unsafe site, so if you have no SSL certificate you will find your website pushed to the bottom of the search engine results.
Let’s Wrap Up
There are many SEO trends to consider. Some have gained even more importance as search engines such as Google change their algorithms.
It is important that you keep up with these trends and try as much as possible to implement them in 2020 so that you have a chance of gaining traction in the search results. No matter how often Google changes its algorithm. Your website can bring your business a lot of traffic if you know how to make use of search engine optimization.
If you are searching for more tips about search engine optimization, please read this informative article.