Getting the right people to your website can be a painstaking task if you do not understand how to use SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to your greatest advantage. Having the correct SEO can greatly impact the flow of traffic to your website, and if done correctly, can have relevant and business targeted people find your website. When it comes to your business’s online well-being, online traffic can potentially make you or break you, and getting the right customers to find your web pages is vital and nearly impossible without proper SEO.
The following are three basic steps that will get the right traffic to your website and help increase customer flow:
Finding & Appealing to Your Target Audience
Chances are you most likely have an idea of who your target audience. You’ve created a product or service for a particular type of person and therefore know your customers better than anyone. Finding the right target audience for SEO can be a bit more challenging depending on what you want to accomplish.
Bunching up your customers into one group and trying to fit your SEO strategy into that one group will mostly likely be detrimental to your traffic flow because not everyone searches the same way, even a categorized group of people. Putting your target audience into more selective groups and then tackling those groups one at a time will be more productive to getting an increase of traffic to your website in the long run. Separating the groups by their needs is key and knowing your audience is of greatest importance to developing your website SEO.
Start with the most profitable segment of people first . By targeting these people first, you will see growth quicker and appeal to those who you can provide your products or services to at a larger influx.
Finding Content to Appeal to Your Audience
Now that you know the smaller segments of your target audience and what their wants and needs are, you can work on making sure your website provides content that will best fit their user experience. Your content should be helpful and answer not only questions that your customers have, but also potential questions that customers may be concerned with while browsing your site. Answering these questions beforehand can greatly help you in achieving your goal at reassuring them that you are an expert. You can do this in several ways:
- Publish informative articles regularly so that your audience knows you are enthusiastic and an expertise in your line of work. Also use sources and other forms of media to attract audiences and keep your content interesting.
- Posts galleries of past works so your audience has an array of your work to browse.
- Keep your audience up to date on your future products to get them eager about the work you will be doing.
- If you are selling a product or conducting a service, compare it to other similar products/services by use of reviews from past or current customers to show your audience that other people have been satisfied with your work.
Providing content that your audience/customers care about will both satisfy their needs by answering their questions, but it will also keep them coming back for more as well as refer you to others.
Finding & Selecting the Correct Keywords to Reach Your Audience
So, you know about your target audience as well as what they want to accomplish by viewing your website. Now all that is left is to get them to your website. You’ll soon find that doing things the right way, the process of forming your SEO strategy is not too tasking. You know your customer segments and what their needs are, so all that is left is choosing keywords that will bring them straight to your website for the products and/or services you can help them with.
First off, do not just look for keywords that deliver the highest search volume. This is a very common mistake. Think a bit about who your customers are and put yourself in their shoes: What words will they be using in their search engine? Keep it simple, concise, and broad, but if you have specific words that are key to your product or service, use them.
Using the right keywords will lead to customers not only viewing your website, but if you are selling something, attracting those who are most likely to buy it. For example, if you are an art shop trying to increase flow into your website, using basic words like “painting” or “art” are too broad even if they are popular searches. Instead use words like “acrylic paint” or “cheap art supplies” or “quality art supplies” to attract those who are looking to buy not just browse for art.
SEO is important for any website and doing it right can greatly impact the flow to your website. You don’t have to do it alone either. There are many local SEO services, like Surfaced Media, that can get you going on your journey to creating a successful website. Knowing your audience, building your content information, and having the right SEO is the recipe for a successful website.