How to Start a Successful SEO Campaign

Topics: SEM Tips, SEO Tips, Web Marketing Written on March 19, 2018 by Surfaced Media

You hear all the time the value of implementing a search engine optimization (SEO) strategy is for your business. But how exactly do you get a campaign started?

This is the issue many business owners run into when mulling over their digital marketing options. What’s great about SEO is that it offers long-term benefits for your website. For instance, it continues to drive traffic to your business site long after you’ve published the content.

In the following guide, we’ll cover some of the ways you can create a successful SEO campaign.

Read on to discover valuable tools to boost your business through your website.

1. Implement Onsite Optimization

Many businesses make the mistake of only optimizing their blog content and web content. While this is ideal for ranking in search engines, you shouldn’t overlook your onsite elements.

For instance, you want to place keywords in the page title, meta description, and meta tags. This will help search engine bots index your pages in the search engine results pages (SERPs). Pay attention to all the ways you can help your website rank higher.

2. Research Relevant Keywords

Not only do you want the keywords in your list to be relevant to your site, but you should also ensure they’re low-competition. The idea is to go after key phrases with a steady monthly volume of searches.

Check the demographics of the folks searching for these terms to ensure you’re targeting the right group of people. It’s best to create a list of keywords that you can use throughout your website and within your blog posts.

3. Build Inbound and Outbound Links

Link building is very important for boosting your ranking in the SERPs. This consists of both inbound and outbound links.

Inbound links are links that are pointing to content and pages within your site. For instance, you write a blog post that includes a link to a product page on your site.

Outbound links are links that point to pages outside of your website. For example, a blog post that has a link pointing to a resource page or news piece that’s related to the content you’re writing about.

Make sure you’re linking to sites that aren’t competitors and that are high-quality. If you’re linking to low-quality sites, then it will negatively impact your SEO efforts.

4. Use Web Analytics for a Successful SEO Campaign

Google Analytics and other similar tools are beneficial to determining the efficiency of your SEO campaigns. Without analytics tools, you won’t be able to see key data, such as sources of traffic, bounce rates and which keywords are driving organic traffic to your site.

Grow Your SEO Campaign Today

There are expert services out there you can use to ensure your SEO campaign is effective. This includes CRM services, lead generation, web design & development, and digital marketing.

At Surface Media, we have a team of experts that can assist you with the development and execution of your SEO campaigns.

Get in touch with us today to learn more about our services and how we can help your campaign.


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