Are you aware that most websites have an extremely high bounce rate? A bounce is when a potential customer only visits your website on one page. This usually means a short visit that didn’t connect with them — causing them to bounce.
A high bounce rate might be the reason why your website might not bring in the levels of success that you expected. But are you aware that by making use of the top web design trends in 2021, you can turn your website into a lead conversion machine?
This article will walk you through some of the best contemporary web design trends, and convince you why you should hire a web design company to implement these trends.
1. A Retro Look
2021 represents the slow beginnings of the 2020s. Most of the year 2020 itself was spent indoors, so any obvious styles, designs, and fashion trends were not obvious in this year. However, the number of time people spent with their favorite media, surfing the internet, and developing their opinions will surely influence the stylistic world of the 2020s.
One of the hallmarks of style in the 2020s is going to be the revival of many retro styles.
We’ve already seen 80s pop music come back in indie-pop musicians such as Destroyer and Catherine Moan; 70s flare pants and velour shirts are popping up everywhere in cities, and some people have even suggested that certain styles from the 20s might cycle back in 100 years later.
Anticipate these trends by choosing retro fonts, color trends, and general design styles.
If your business is more technology-based, perhaps you can go with an 80s cyberpunk retro-futurist look.
If you’re a fashion company, why not look back to the great modernist styles of the early 20th century? Monochromatic, bichromatic, and art deco styles will all work wonders.
Or, if you prefer, you can advertise certain events in the style of Blue Note albums covers of the late 50s and 60s. These iconic covers served jazz stars of the modern era up to the public as thoughtful, intellectual, astounding musicians, distinguishing them from the pop and rock stars of the era.
2. Taking a Stand
Are you aware that 81 percent of millennials want companies they shop from to be good corporate citizens? That’s right, the young people of today care about the future than their older selves and children will occupy, in contrast to the yuppies of the 80s and 90s whose goal was to consume, consume, and consume.
It’s impossible to fake good intentions. However, we suggest genuinely devoting yourself to a cause that you care about, and making that information readily available on your website.
We highly recommend hiring a web design company to help you do this. You have to strike the balance between letting people know the work you do matters and coming across as self-congratulatory. There’s nothing people hate more than activists who are really only in it for their own personal gain.
3. Minimalist Design
The over-the-top styles of the late 20th century came to a head in the first decade of the 21st century. The 00s saw a level of glamour and excess the likes the world had never seen before. Popular rappers wore bling, celebrities were cold and tough, and James Cameron’s Avatar capped out the decade in 2009 as the highest budget movie to ever be made.
. . . And where did it leave us?
While these rappers made hit records, and Avatar did well in the box office, the people become quickly tired of it. This led to people flooding to online forums, social media, and more low-key events in the 2010s. The 2020s are only going to continue this trend of understated excellence.
Make sure you ride this trend no matter what you do. If you’re going to make use of retro styles, make sure you use them in a sleeker, stripped-back way than ever before. Take the best from the decades you’re influenced by and leave the worst bits behind.
A good example of this is the popular vaporware aesthetic, which stripped the commercialism out of 80s pop and created a wonderland of virtual glory.
A big thing that’s missed when we replace in-person shopping with website interaction is a customized personal experience. A website doesn’t generally have a person there walking a user through.
This can change with the introduction of chatbots.
Chatbots allow your website to essentially have a virtual greeter that walks people to the exact part of your website that they need. The technology used to be faulty, but now chatbots are becoming better than ever at getting people exactly what they need.
Chatbots now make use of AI capabilities. This means that they will be able to learn, grow, and get better at their job over time.
5. Abstract Art
Throughout the 2010s, stock images dominated the internet. If a blog writer wanted to punctuate their written content, all they had to do was add a stock image that fit the subject that they were depicting in the written content.
However, people are beginning to grow a little tired of things being taken this literally. After all, if you’re writing an article about rock climbing. . . well. . . people know what rock climbing looks like. They don’t need a cheesy image of a guy smiling as he climbs up some rocks to get the picture.
This is why abstract art and forms are becoming more and more popular as a supplement to written material. It’s the same reason why abstract art was developed in the early 20th century. People in contemporary society prefer to infer their own meanings from expressive art.
Understand Web Design Trends 2021
It’s not easy to overcome high bounce rates and low attention spans in the 21st century. However, if you familiarize yourself with the best web design trends 2021, you’re far more likely to succeed in your website creation journey.
For more information about webs design, contact us today.